The HAALE company
Wellness at your fingertips
HAALE is a Stockholm based tech-company, founded in 2023 by Petra Thoms and Olof Jakobsson with a collective experience of over 15 years in Tech start-ups, product design and business development.
HAALE is one of the worlds first smart ring companies with the focus of minimalistic design, accurate health data, free HAALE app, all at an accessible price level - to make health data accessible to everyone.
With its ultra slim design, extended battery life, gesture control and tens of health data metrics, HAALE has been warmly received in the European market. Sweden's largest independent technology media, M3, gave HAALE 4 out of 5 stars in an extensive test.
Our team consists of around 20 people spread across mostly Sweden, covering software development, prototype developers, content creators, logistics, finance, customer service and operations.
Haale Ring AB
Org. nr. 559447-4305
Grev Turegatan 10
114 46 Stockholm
Sweden
Warehouse address:
HAALE
C/O Almroths
Säterivägen 25
605 97 Norrköping
Sweden
Please fill in our contact form if you want to reach out to us with any questions.
PopUp stores
We have currently two selected popup stores in Sweden. Warmly welcome by to try our sizes, ask questions and buy HAALE directly over the counter!
Arlanda Airport - Terminal 5
Depart. A. Mental (After security check)
Stjärntorget 13
169 79 Solna (Stockholm)
Swedavia.se/arlanda (Opening hours)
Mall of Scandinavia
Depart. A. Mental (Ground Floor)
Stjärntorget 13
169 79 Solna (Stockholm)
Mallofscandinavia.com (Opening hours)
News Coverage
Read articles about HAALE in business magazines.
- Dagens Industri
- Expresssen
- Breakit
- M3
- E-handel.se
- Realtid
- Odalisque Magazine
Become a reseller
We are represented by Scandinavia's leading technology distributor CMS Nordic.Interested in offering one of the market's most competitive smart rings to your customers or employees? Warmly contact CMS directly.

CMS Distribution AB
cmsdistribution.com